How Publishers Can Find Your ‘Niche’ - he former ‘Reflejos’ president shares some hard-earned wisdom that might apply to any type of publishing — but watch your waistline!

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Posted on: March 24th, 2008
Filed Under: [ Hispanic News ] [ Media ] [ Blogante Business ]
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“When my wife and I bought Reflejos in 1996, I knew virtually nothing about newspaper publishing. Reflejos was a fully bilingual monthly that was distributing just 5,000 copies in a few suburbs outside Chicago. Twelve years later, this first paper to target Latinos who set up homes in the ‘burbs and not the barrio has been a success by any measure.

Now it’s a handsome, Mario Garcia-designed weekly that mixes mostly Spanish-language articles with English digests, and distributes 100,000 copies in Chicagoland’s fastest growing home to Latinos. “*

*From: http://www.mediainfo.com
Traducido: usando Google o Altavista/Babel Fish

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