Studios zooming in on Latino moviegoers

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Posted on: March 20th, 2008
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“Mexican actress Kate del Castillo didn’t get recognized much by the tony denizens of Beverly Hills during her visit to promote her film Under the Same Moon, but she made the maids, doormen and other blue-collar workers breathless with excitement everywhere she went.

Del Castillo has an intense following, but only among those who watch Spanish-language TV and movies.

Though Under the Same Moon is mainly in Spanish, distributors Fox Searchlight and The Weinstein Co. hope it will become one of the rare foreign-language films that also strikes a nerve with the broader English-language audiences, as did Italy’s Cinema Paradiso, China’s Crouching Tiger, Hidden Dragon or France’s Amelie.”*

*From: http://www.usatoday.com
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