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Other Brews May Have Corona Singing Blues – Analysts Blame Import’s First Decline in 16 Years on Growth of Rival Brands; Brand Execs Blame Price Increase
Corona has long been miles away from the ordinary — and the competition. But for the first time in 16 years, the seemingly unstoppable Mexican import is actually seeing sales decline. And while the brand’s executives put the erosion off to a price increase, analysts and the ever-expanding list of challengers storming its beaches aren’t so sure. “*
*From: adage.com
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Filed Under: 1. Hispanic News, Business, Business News, Food
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