Marketers Eye Atlanta’s Growing Hispanic Community

Hispanic Market Weekly, the leading authority on U.S. Hispanic marketing and media, recently profiled Atlanta, labeling it a key market to watch as competition heats up for one of the country’s fastest-growing Latino markets.
“When you grow 71 percent since the last census and break the 10 percent population mark, people sit up and take notice,” says publisher Arturo Villar, whose publication caters to corporate marketers, advertising agencies and media.
2008 Numbers
Highlights of Hispanic Market Weekly’s Enhanced Market Profile, which draws from just-released data from the Geoscape(R) American Marketscape Data Stream(TM): 2008, include:

– 10 percent of the market is now Hispanic — up from 9.3 percent just one year ago — The median income for Atlanta-area Hispanics is $42,777 — 67.5% percent of Latinos in the market have a high school education or higher — The largest segment: adults 25-34 followed by children ages 9 and under
“The Atlanta market is one of the most exciting markets, and the information provided in our Enhanced Market Profiles is essential reading for anyone looking for opportunities to connect with Hispanics in the South, says Lanette Cueto, Hispanic Market Weekly’s national sales manager.
Local Spanish TV Battle
Hispanic Market Weekly points to an interesting battle taking shape in Atlanta between Univision’s owned-and-operated WUVG-Channel 34, which debuted in January 2002, and Azteca America affiliate WUVM-Channel 4, which launched in June 2006. WUVG benefits from being the lone full-power television station in the Atlanta market offering Spanish-language programming, but WUVM has taken the lead with local news.
“The rapid development of local news in Atlanta gives advertisers an opportunity to reach a growing and vibrant community in ways that national advertising cannot,” says Cynthia Corzo, editor of Hispanic Market Weekly.
The entire Enhanced Market Profile can be found at www.hispanicmarketweekly.com/featureArticle.cms?id=927
About Hispanic Market Weekly
Coral Gables, Florida-based Hispanic Market Weekly (www.hispanicmarketweekly.com/ ) is the leading authority on news and events shaping Hispanic marketing, providing in-depth coverage of the media, companies and trends that impact the U.S. Latino market. Founded in 1997, Hispanic Market Weekly is the publication of choice for corporate marketers, agencies and media professionals seeking breaking news, research, insight and analysis.

Contact: Tammie Caton JTS Communications tcaton@jtscom.com (251) 327-7826 “

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