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March 20th, 2008
Filed Under: Blogante Business, Blogante Entertainment, Business, Hispanic News, Marketing & Advertising
Filed Under: Blogante Business, Blogante Entertainment, Business, Hispanic News, Marketing & Advertising
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Macy’s is adding extra star power — and some Spanish — to its celebrity advertising amid a bleak economic environment in which retailers try to lure shoppers strapped by high gas prices and the slumping housing market.
Macy’s has brushed up its spring campaign with two new ads and its first celebrity ad in Spanish.
The Cincinnati-based retailer plans to debut the Spanish version of the spot featuring guitarist Carlos Santana and singer Mariah Carey on Sunday, with the English version of that and another ad with Calvin Klein model Gabriel Aubry rolling out in network prime-time next week. Those new stars for the national TV ads will be joined by domestic entrepreneur Martha Stewart and tycoon Donald Trump, holdovers from Macy’s earlier celebrity campaign. The ads will air until July.”*
*From: http://www.miamiherald.com
Traducido: usando Google o Altavista/Babel Fish
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map
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Latest Essentials
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- November 21, 2009
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- November 20, 2009
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- Environmentalists alarmed by Puerto Rico policies – Sweeping from lush mountain rain forests to pristine beaches, a corridor of land protected by Puerto Rico’s last governor hosts dozens of rare and endangered species and was championed by celebrities who helped fight off resort proposals. – Now new Gov. Luis Fortuno has revoked the reserve as part of a drive to bring jobs and investment for the U.S. territory’s struggling economy. And activists see a broader pattern of looser protection for the island’s environment.
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