Lexicon Marketing :: Profesiones sin Barreras(TM) Is a New Bilingual Vocational School From Lexicon(R) Marketing Group That Will Increase the Job Skills of the Hispanic Workforce

Since 1974, the marketing giant Lexicon Marketing has been helping its Hispanic customers achieve the American dream through their pioneering English language learning product — Ingles sin Barreras(R). Today, it announced the launch of its new, bilingual vocational school, Profesiones sin Barreras(TM), to help Hispanics realize yet another significant part of that dream — job advancement.

Profesiones sin Barreras is a distance-learning institution dedicated to serving the vocational training needs of the adult Spanish-speaking community in the U.S. Approved and regulated by the Colorado Department of Higher Education, Private Occupational School Board, Profesiones sin Barreras offers bilingual diploma programs for careers in the most in-demand industries.

Profesiones sin Barreras is committed to broadening the professional and financial opportunities available to the Spanish-speaking members of the American workforce. The School achieves its mission by appreciating the unique needs of its students and by offering programs that reflect current employment trends to ensure that its self-directed, distance-learning courses equip students with job skills essential for success. Profesiones sin Barreras’ initial course offerings include Medical Office Assistant, Start Your Own Business, Construction, and Sales and Customer Service. Students can enroll over the phone or online and pursue their courses at their own pace.

“This company was founded on the belief that by providing Hispanics with the right tools and education, they can succeed and achieve their dreams for a better future,” said Valeria Rico, President of Lexicon Marketing and Profesiones sin Barreras. “We are pleased to be able to offer our market a trustworthy, distance-learning school, that provides our students with a 100% bilingual choice for their educational needs.”

Profesiones sin Barreras provides students with dedicated support from academic advisors, tutors, and course instructors, all of whom are readily available to respond to any questions and concerns. Learning materials are created in bilingual, engaging, and accessible formats specially tailored to the needs of working adults.

Profesiones sin Barreras will address a significant educational problem in the US by offering alternative solutions to the roughly 2M Hispanic youths who are high school dropouts in addition to the millions of Hispanic adults in the workforce who lack the skills to apply for the jobs most in demand. According to the US Department of Education, in October 2005 approximately 3.5 million 16 to 24-year-olds were not enrolled in high school and had not earned a high school diploma or GED. These dropouts accounted for 9.4% of the 16 to 24- year-old population. The percentage of Hispanics ages 16 to 24 who were dropouts is consistently higher than that of Whites or Blacks throughout their 33-year longitudinal study. While Hispanics born outside the US had the largest percentage dropout rate (36.5%), first and second generation Hispanic youth are also much more likely to be dropouts than were non-Hispanic youth (13.9% and 11.6%, respectively).(1)

Although Hispanic workers have seen significant gains in employment over the past two years, the concentration of these jobs has been in relatively low-skill occupations. In 2004, 81% of new jobs for foreign-born Latinos and 76% of new jobs for native-born Latinos were in occupations requiring minimal formal education. In contrast, 64% of new jobs for native-born white workers were in occupations requiring a college degree or more. The average income of those aged 18-65 who have not completed high school was roughly $20,100 in 2005 v. $29,700 for those who had completed their high school education including those with a GED. This difference in earnings potential and disparity in educational outcome foresees a long term widening of the gap between Hispanics and other ethnic groups in terms of earnings potential.

    Industries with Highest Growth: Employment Distribution
                            (in thousands)
                                                          Employment
    Hispanics                                       2004          % of Total
      Eating, Drinking, Lodging                    1,810                 10%
      Construction                                 1,766                 10%
      Wholesale/Retail                             1,506                  8%
      Manufacturing                                  797                  4%
      Educational Services                           688                  4%
      Other                                       11,384                 63%
    Total                                         17,951                100%

    Non-Hispanics
      Prof Services                               14,682                 12%
      Educational Services                        10,821                  9%
      Hospitals and Health Svcs                   11,074                  9%
      Construction                                 8,030                  7%
      Other                                       76,350                 63%
    Total                                        120,957                100%

    Source:  Pew Hispanic Center, Latino Labor Report, 2004.

             Education Cluster of Hispanic Workers (in thousands)

                                           Employment 2004

                   Total      %        Native     %       Foreign     %
                 Hispanic Distribution  Born  Distribution Born   Distribution
    Education
     Level
    High School    5,341    30%         1,134     14%      4,207     43%

    High School/
     Some College  7,886    44%         3,957     49%      3,929     40%

    High School/
     Some College/
     College       2,574    14%         1,589     20%        985     10%

    Some College/
     College       1,158     6%           791     10%        367      4%

    College          992     6%           666      8%        326      3%

      Total       17,951   100%         8,137    100%      9,814    100%

    Source: Pew Hispanic Center, Latino Labor Report, 2004.

Given these statistics, there is a clear need to provide educational resources to Spanish speakers to help enhance their earnings potential and move them into higher-skill and higher paying occupations. One avenue of career enhancement or career change for many is post-secondary vocational education. While readily available in the general English-speaking market, there has been no major provider of such services to Spanish dominant or bilingual learners. Profesiones sin Barreras will fill that gap with culturally relevant, easy to use, state of the art learning materials to help Hispanics achieve their goals.

Profesiones sin Barreras is headquartered in Westminster, Colorado. For more information, contact Ian Creager at (303) 428-4977.”*

*From: http://sev.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

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