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AT&T Calls Puerto Rico – Homegrown talent graces culturally targeted effort
Tagged: family, mobile, Puerto Rican, Puerto Rico
AT&T has called on homegrown star power to mount a multimedia campaign rolling out this week touting its “Calling Puerto Rico” program.
Aimed at Hispanic wireless customers in eight major Puerto Rican-dominate markets, “Habla Puerto Rico” is a culturally targeted effort that combines rhythmic reggaeton with Boricua talent to relay an often forgotten perk available to existing and would-be mobile customers with family ties and friends on the island.”*
*From: www.adweek.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News
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