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AT&T Calls Puerto Rico – Homegrown talent graces culturally targeted effort

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Posted on: March 20th, 2008
Filed Under: Blogante Business, Business, Hispanic News, Puerto Rico
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Search these tags: family, mobile, Puerto Rican
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“AT&T has called on homegrown star power to mount a multimedia campaign rolling out this week touting its “Calling Puerto Rico” program.

Aimed at Hispanic wireless customers in eight major -dominate markets, “Habla Puerto Rico” is a culturally targeted effort that combines rhythmic reggaeton with Boricua talent to relay an often forgotten perk available to existing and would-be customers with ties and friends on the island.”*

*From: http://www.adweek.com
Traducido: usando Google o Altavista/Babel Fish

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