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Univision Special “TV Digital: Cuanto Sabes?” To Inform Viewers about Upcoming Switch to Digital Television

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“The Network announced its second digital special, “TV Digital: ¿Cuánto Sabes?” (Digital TV: How Much Do You Know?), informing viewers of the various aspects of the transition to digital in 2009 in the U.S. and Puerto Rico. The half-hour special will air on Saturday, March 22, at 4:30 pm ET/PT (3:30 pm Central).

Hosted by network personalities Fernando Arau, host of ’s number one morning talk, news and entertainment program and Carmen Dominicci, award-winning of the network’s weekly primetime magazine show “Aquí y Ahora”, the special will review in simple and easy to understand terminology the difference between the current analog and upcoming digital systems. The show will also feature personalities including Carlos Calderon, host of Galavisión Network’s hit interactive-music show “Acceso Máximo” (All Access), Tony Dandrades, entertainment for ’s top-rated news magazine “Primer Impacto” (First Impact) and Marta “Martica” Rodriguez, popular personality on ’s entertainment news and gossip fest “El Gordo y La Flaca” (The Scoop and The Skinny), who will explain the benefits of digital broadcasting, the importance of applying for a digital-to-analog converter box coupon and demonstrate, step-by-step, how to properly install a converter box.

Also appearing in the special are icon and host of ’s hit talk show “Cristina”, , who will be interviewing Alex Nogales, president of the National Hispanic Media Coalition; their discussion will focus on the importance of the digital conversion and who will be affected by this change.

In October 2007 launched a massive multi-platform campaign to educate the country’s Hispanic on the upcoming congressionally mandated transition from analog to digital broadcasting (DTV). According to a study released by in February, nearly 17 percent of Hispanic households could be left without full power service if the transition happened today.

, as the first broadcaster to implement a comprehensive, multi-platform DTV education campaign, has taken a leadership role in the DTV education efforts to ensure that all Hispanics in the U.S. and Puerto Rico are appropriately informed about this complex and important issue,” said Cesar Conde, executive vice president and chief strategy officer, Communications Inc. “These efforts are part of our ongoing commitment to inform and empower the Hispanic community.”

Communications Inc. is the premier media company in the United States. Its operations include Network, the most-watched broadcast network in the U.S. reaching 99% of U.S. Hispanic Households; Network, a general-interest broadcast network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading cable network; Group, which owns and operates 64 stations in major U.S. Hispanic markets and Puerto Rico; , the leading group which owns and/or operates 70 stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Music Group, which includes Records, Fonovisa Records, La Calle Records and -based Disa Records as well as Fonomusic and America Musical Publishing companies; and Online, the premier Internet destination in the U.S. located at www.univision.com. Communications also has a 50% interest in , a joint venture formed to broadcast ’s pay channels in the U.S. Communications has network operations in Miami and and stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.”*

*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

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