Posted on: March 18th, 2008
Filed Under: [ Business ] [ Hispanic News ] [ Internet ] [ Press Releases ] [ Blogante Business ]
Tags: bilingual, DVD, Film, library, Mexico, population, Telemundo, television
ReelTime Rentals, Inc. (PINKSHEETS: RLTR) announced today that the company has entered into a joint venture with Laguna Productions to form a broadband-delivered Spanish language television and movie network in the US. The co-branded site will include an initial library of approximately 200 films to be continually augmented by Laguna, and will be marketed to the online Latino community, well-known as a highly progressive demographic. According to a recent study by Telemundo, online U.S. Hispanics are highly experienced and multi-faceted on the Internet. Two-thirds have been online for more than five years and 80 percent have access to broadband. This study also revealed that Hispanics are early adopters and users of media, devices and features compared to the general public.
Barry Henthorn, ReelTime’s CEO commented, “We’re honored to work with Laguna. Their unique perspective, first-class reputation and outstanding content will be essential to this co-branded network’s success. Laguna’s films have consistently been among the top pay-per-view titles in the Spanish language category. Our joint venture with Laguna will be the perfect marriage of our technology and their high-quality Spanish language content, and we’re proud to offer this combined product to such a prominent user group.”
Elart Coello, President of Laguna, stated, “We are excited about our partnership with ReelTime and believe that our product line and expertise in the Latino market combined with their technological leadership in online video streaming will open a greater entertainment experience for today’s Latino audience.”
About Laguna Productions Inc.
Laguna Productions is the leading producer, manufacturer and distributor of Latino Home Entertainment in the United States. Founded in 1993, Laguna became the first studio to identify the growing demands for new Spanish cinema and spearheaded the creation of original content for distribution throughout Mexico, Puerto Rico and the continental United States. As a result of our widespread direct sales and distributor channels alongside a dynamic market approach, Laguna productions has established itself as the leading independent, ranking number one foreign Spanish language film distributor in the country for both bilingual and non-bilingual audiences. Our experience in the Latino home video market has contributed to our ability to meet the needs of the evolving Latino population by providing both popular and high quality home entertainment products for the multicultural and multigenerational US Latino demographic.
About ReelTime Rentals, Inc.
ReelTime Rentals’ mission is to deliver diverse programming, for rental or by subscription, over its online broadband network, enabling viewers to watch whatever they choose, anytime and anywhere they want to see it — all they need is a broadband connection. ReelTime offers the first DVD quality “Point, Click, and Watch” user experience available on the World Wide Web. ReelTime is providing the public the next generation of online viewing technology, designed with the built in capacity for unlimited growth. ReelTime Rentals can be found on the internet at www.reeltime.com.”*
*From: http://www.marketwire.com
Traducido: usando Google o Altavista/Babel Fish
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