Jack Daniel’s(R) Studio No 7 Returns with Mega-Star Beto Cuevas, The Voice Of La Ley

JACK DANIEL’S(R) Studio No7(R) Latino concert series returns in 2008 with Beto Cuevas, formerly of mega-band La Ley. Kicking off tomorrow, Tuesday, March 18th, in San Antonio, the series will also stop in Houston (3/19), Dallas (3/20), Phoenix (3/25), Los Angeles (3/26), San Jose (3/27), Chicago (4/8), Miami (4/9), and New York where it will conclude on April 12th.

The Studio No. 7 Latino series was created to bring great music to friends of Jack Daniel’s in a small, unique setting. The concerts are invitation only** and have featured some of the top performing acts in Latin America and the U.S. Hispanic community, including Molotov from Mexico, Babasonicos from Argentina, and Los Amigos Invisibles from Venezuela in 2007. This year, Studio No. 7 will feature Beto Cuevas, the ex-vocalist of the critically-acclaimed Rock En Espanol band La Ley from Chile. Friends of Jack Daniel’s in attendance at these concerts will have the privilege of hearing new songs from Beto’s highly-anticipated solo album along with favorite hits from La Ley.

“Since Mr. Jack’s days, music, friends, and Jack Daniel’s have always made for the perfect intimate evening, Studio No. 7 is a continuation of that authentic Jack Daniel’s legacy,” said Joseph Carvajal, Hispanic Brand Marketing Manager, Jack Daniel’s USA, “Beto Cuevas is a world-class musical artist and we’re proud to feature him this year and provide a truly special music experience for our friends in the Hispanic community.”

Information about these concerts can be found at the official JACK DANIEL’S(R) Studio No 7(R) Latino concert series website (www.JackDaniels.com/Latino).

In select markets, JACK DANIEL’S(R) Studio No 7(R) will also be offering a chance to WIN A TRIP to see BETO CUEVAS at a PRIVATE SHOW in LYNCHBURG, TN - where it all began in 1866. The trip includes a weekend full of activities and surprises. Information and the official rules for the sweepstakes can also be found on the Studio No. 7 website.

STUDIO No 7: Through the inventive STUDIO No 7 program, Jack Daniel’s(R) is supporting quality Latino music. In addition to the Latino markets across the country partaking in STUDIO No 7 this year, the series is also a featured Jack Daniel’s(R) attraction in the general market and even certain markets in Latin America.

Jack Daniel’s has once again partnered with Batanga on their STUDIO No 7 program. The source for all things Latin music, Batanga is the leading media and entertainment company reaching Hispanics across the US. Key media platforms include: a top online Latin music and entertainment destination (www.batanga.com), nationwide live experiential events, and targeted Hispanic print publications.

** Events in Texas and California are invitation only for the spirits trade.
Jack Daniel’s:

Officially registered with the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel Distillery is the maker of world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails. Your friends at Jack Daniel’s remind you to drink responsibly.

About Brown-Forman
Brown-Forman Corporation is a diversified producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer and Bolla wines, and Korbel California Champagnes.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

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