Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] [ Press Releases ] [ Blogante Business ]
Tags: book, Microsoft, radio, recipe, Rochester, Spanish-language
Knowledge is Power!
hawkeye, the special forces team that uses insight and data intelligence to solve challenging situations for world-class marketers, won the silver Ethnic Marketing Campaign—Multiple Product Line award for its innovative Spanish-language multi-platform program that significantly increased brand awareness of Schepps Dairy in the Hispanic communities of Dallas and Houston. The award was sponsored by the IDFA (International Dairy Foods Association), the premier organization that represents the nation’s dairy manufacturing and marketing industries and their suppliers.
The hawkeye team capitalized on Schepps’ long-standing reputation in Texas as a source of quality and purity, and launched a “natural” message to emphasize Schepps’ change to hormone-free milk. The campaign leveraged the Schepps milk truck as a symbol of freshness and extended this platform to a billboard and radio campaign featuring “Sam, the Schepps Milkman.” Traffic to the Schepps website tripled and prompted increased demand for its Texas Recipe Coupon Book.
About hawkeye
hawkeye is a special forces team that uses insight and data intelligence to quickly solve challenging situations for world-class marketers like Dean Foods, Capital One, HP, Microsoft and Make-A-Wish. Core practices include Branding, Interactive, B-2-B, Direct, Sports and Entertainment, and Interactive.
hawkeye’s U.S. associates are in Boise, Buffalo, Chicago, Dallas, Denver, Los Angeles, New York, Rochester, San Francisco, Seattle and Vail. Its international associates are in Lodz, London and Singapore. For more information, go to www.hawkeyeww.com.”*
*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish
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