Upward trends continue for Hispanic print media

Hispanic publications generated $1.7 billion in total revenues last year.

With Latinos now comprising 15 percent of the nation’s population, the year 2007 was another one of growth for its print publications. More than half (54 percent) of Hispanic households use Hispanic newspapers on a weekly basis. In fact, nearly a third read more than one title per week.

As a solid sign of continuing growth, 40 percent of today’s Hispanic newspapers were started in this decade. At the end of 2007, there were 827 in the United States, including Puerto Rico, with the addition of 92 in the past two years. Circulation is also on the rise, having increased by 800,000 over the same period.”*

*From: http://www.scrippsnews.com
Traducido: usando Google o Altavista/Babel Fish

Stumble it! | |

Other posts that may interest you

PR Week: 10 media trends to watch

Hispanic PR Wire - John D. Cruickshank Joins Keynote Speakers in Hispanic Print Media Strategies at NAHP 2006 Chicago Ad Summit

2005 Dallas Ad Summit Offers New Perspectives on Hispanic Print Market

New media trends turn to Spanish language

Portada's New Website Provides Readers and Advertisers a First-Rate Hispanic Media Destination

Hispanic Business Magazine’s December Issue Analyzes Global Trends and What They Mean for the Future of Hispanic Media

New Report Finds Credit Card Companies Spent $22 Million on Advertising to U.S. Hispanics in First Half of 2007

Old and New Media in the Multicultural Marketing Equation 2007

Listen to podcast interview with Carlos A. Alfaro, editor Hispanic Trends Magazine - Hispanic MPR

First Annual Hispanic Digital and Print Media Conference a Resounding Success!