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March 17th, 2008
Filed Under: Blogante Business, Hispanic News, Internet, Media
Tagged: impremedia, newspaper, Spanish-language
Filed Under: Blogante Business, Hispanic News, Internet, Media
Tagged: impremedia, newspaper, Spanish-language
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As U.S. newspapers struggle to build online ad revenue and readership, the biggest Hispanic newspaper group, ImpreMedia, is launching a single digital platform for its Spanish-language papers.
“Our online revenue now is very small and local,” said Arturo Duran, who was hired as CEO of ImpreMedia Digital in September 2007 to develop the newspaper group’s web operation. The new portal, called Impre.com, is in beta testing and will roll out with a major campaign breaking early next month. “We want 10% of our total advertising to be from online by the end of 2009,” Mr. Duran said. “*
*From: http://adage.com
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map
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