ImpreMedia Pulls Together Its Chain’s Grab-Bag of Online Offerings Into a Single Platform

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Posted on: March 17th, 2008
Filed Under: [ Hispanic News ] [ Internet ] [ Media ] [ Blogante Business ]
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“As U.S. newspapers struggle to build online ad revenue and readership, the biggest Hispanic newspaper group, ImpreMedia, is launching a single digital platform for its Spanish-language papers.

“Our online revenue now is very small and local,” said Arturo Duran, who was hired as CEO of ImpreMedia Digital in September 2007 to develop the newspaper group’s web operation. The new portal, called Impre.com, is in beta testing and will roll out with a major campaign breaking early next month. “We want 10% of our total advertising to be from online by the end of 2009,” Mr. Duran said. “*

*From: http://adage.com
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