Filed Under: [ Business ] [ Hispanic News ] [ Internet ] [ Marketing ] [ Press Releases ] [ Blogante Business ]
Knowledge is Power!
Consorte Media, a leading online marketing firm targeting the Hispanic market, and Sí TV, the only multimedia company dedicated to inspiring, empowering and entertaining young Latinos, have partnered to enable Consorte Media to represent Si TV’s Hispanic traffic. Sí TV targets the millions of 18-34-year old Latinos who prefer their entertainment in English, and its popular entertainment and trends websites integrate video, music and community features to reach a young, plugged-in Hispanic online audience.
The U.S. Hispanic online audience presents a vast and largely untapped audience for marketers. Of the nearly 19 million U.S. Hispanics online, the majority are younger than 35 and prefer English content, according to comScore. Furthermore, 81% of Latinos online are acculturated and surf in English (source: 2006 AOL Hispanic Cyberstudy).
“Sí TV and its highly targeted websites boast a compelling mix of fun and exciting content that delivers the important acculturated young Latino audience,” said Alicia Morga, CEO of Consorte Media. “We’re thrilled to sign this partnership with Sí TV and look forward to helping our advertisers reach Sí TV’s Hispanic audience in new and innovative ways.”
Operating four highly interactive websites with video, music and community features, Sí TV offers a targeted advertising environment that receives over two million unique monthly visitors. In addition to banner placements, Sí TV provides video, sponsorships, contests, and a wide range of integrated programs - allowing marketers to reach the highly desirable young Latino demographic in innovative ways that significantly boost campaign effectiveness.
“Sí TV selected Consorte Media for representation because Consorte gives us access to top advertisers. We also appreciate that Consorte’s data-driven approach offers key advantages to publishers,” said Lisa Black, Senior Vice President of Digital Media for Sí TV. “Consorte impressed us with the excellent level of service and support the company offers to publishers like us.”"*
*From: http://www.prweb.com
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