Listen to podcast interview with Laura Hernandez, executive director, Multicultural Marketing, AT&T about marketing to Latinos - Hispanic MPR

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Posted on: March 10th, 2008
Filed Under: [ Hispanic News ] [ Latinas ] [ Marketing ]

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“A podcast interview with Laura J. Hernandez, executive director, Multicultural Marketing, AT&T is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Laura discusses how AT&T markets to U.S. Latinos with Elena del Valle, host of the HispanicMPR.com podcast.

Laura is responsible for strategic development of the AT&T brand, products and services as part of the company’s diversity strategy with different market segments, creating products and aligning communication messages that are relevant to the different communities served by the company.”*

*From: http://www.hispanicmpr.com
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