Financial services firms missing new markets as Hispanic subgroups grow

Every month, a few million people log on to Batanga.com. The Coral Gables-based Web site has built a following among young, bicultural Hispanics who want to listen to Latin music. The site is busiest around lunchtime, when people take a break from work and log in to personalized Internet radio stations or read some lifestyle or sports articles.

This is a good place, it would seem, for anyone who wants to capture the attention of a vibrant sector of the Hispanic market. Users are young, their numbers are growing and so is their purchasing power. General Motors gets this. It advertises on Batanga.com, and so does Absolut vodka.

But how about a mutual fund? Or a company selling retirement accounts? Nowhere to be found.”*

*From: www.sun-sentinel.com
Traducido: usando Google o Altavista/Babel Fish

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