Posted on: March 10th, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ Press Releases ] [ Blogante Business ]
Tags: grupo gallegos, HIV, population
Grupo Gallegos, an independently owned, full-service communications agency dedicated to providing its clients with marketing plans that raise the bar of creative excellence while targeting the Hispanic population, announced today that it has been named Advertising Age Magazine’s 2008 “Multicultural Agency of the Year.” Advertising Age selects its “Multicultural Agency of the Year” winner according to several criteria, including excellence, marketing effectiveness, account wins/losses, strategic thinking, management strength, and financial performance.
“We’re thrilled to be recognized as the ‘Multicultural Agency of the Year,’” said agency founder, John Gallegos. “We are relentless in our pursuit of excellence with campaigns that speak directly to the personalities, views, and culture of the Hispanic population. This is a significant award win and recognition for us, and one that will push us to reach even higher in 2008.”
In its coverage of Grupo Gallegos, not only did Advertising Age credit them for “generating the best creative in the U.S. Hispanic market,” but also noted, “Grupo Gallegos figures out how to interpret popular-culture icons such as the pink Energizer Bunny, Fruit of the Loom’s fruit guys and ‘Got milk?’ for Hispanic consumers who didn’t grow up with them and win creative awards doing it, along with more sales for its clients.”
“They’ve done a great job educating me,” stated John Shivel, Fruit of the Loom senior VO-marketing, advertising, and corporate communications, commenting to Advertising Age about Grupo Gallegos. “One thing I love about Grupo is the total collaborative approach they take. I’ve worked with so many agencies, and it’s one thing that truly sets them apart.”
The Advertising Age recognition is one of many accolades for Grupo Gallegos who also recently won “Best of Show” at the 2007 Advertising Age Hispanic Creative Awards, and Bronze medals for their “California Milk Processor Board ‘Law of Gravity’” campaign at both the Cannes Festival and the Effie Awards.
About Grupo Gallegos
Grupo Gallegos, headquartered in Long Beach, California, is an independently owned, full-service communications agency dedicated to providing senior-level, personalized service in the development of national and local marketing plans, targeting the Hispanic community.
Expertise areas include advertising and marketing, business consulting, direct marketing, interactive communications, public relations and public affairs, graphic design, sales promotion, and naming.About Advertising Age
For more than 70 years, Advertising Age has been the pre-eminent publication in the fields of marketing, advertising and the media, delivering vital news and information to more than 275,000 professionals each week. The Ad Age Group encompasses print and on-line products including Advertising Age, AdAge.com, AgencyPreview.com, and Creativity. Ad Age has correspondents in many countries and maintains bureaus in New York, Boston, Chicago, Los Angeles, Detroit, San Francisco, Washington, D.C., Hong Kong and London.”*
*From: http://www.hispanicprwire.com
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