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Tecate Crosses Borders To Reach Mexican Men
Tagged: border, Mexico, radio, Tecate
U.S. marketers have rarely portrayed Mexican immigrants as heroes among America’s working class. But a campaign from Tecate distributor Heineken USA will feature a distinct message about the unsung Mexican men who come here in search of better lives.
The Hispanic effort begins to roll out this week via TV, print, radio and outdoor. Promotional events and sponsorships will support. The campaign targets Mexican male immigrants, who have made Tecate the leading brand in Mexico, per the company.”*
*From: www.brandweek.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News
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