Hoy’s Weekend Edition Expands to Over 280,000 Chicagoland Hispanic Households

Hoy, the nation’s leading Spanish-language newspaper with daily editions in Chicago and Los Angeles, will continue the expansion of its Fin de Semana weekend home delivery edition with address-specific delivery to Spanish dominant Hispanic households.

The change is part of an effort by the Chicago Tribune Media Group to prevent delivery of duplicative ad inserts to local consumers. Starting in April, Spanish dominant households that don’t currently subscribe to other Tribune Company’s properties on the weekend will have their weekend preprint package carrier delivered by Fin de Semana replacing the mail delivery of Weekend shopLocal. Fin de Semana will now be a 4th product in Chicago Tribune Media Group’s unduplicated weekend preprint product mix.

“Our advertisers have asked us to find a better, more cost-effective advertising solution through our weekend edition, and we’re proud to report that our distribution changes will fulfill that need,” said Julian Posada, Hoy General Manager. “This new development positions Hoy as the best way to reach the local Hispanic audience.”

Hoy Fin de Semana is a trusted brand that provides content tailored to the weekend interests of Hispanic families, including articles on leisure activities, shopping, home and entertainment. This expansion offers advertisers with the unique opportunity to target their message at the sub-ZIP code level to reach specific unduplicated Hispanic families at their doorsteps.”*

*From: http://sev.prnewswire.com
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