Verizon’s Newest Spanish-Language Advertising Campaign Features Latin American Balladist Jose Jose

Viewers of Spanish-language television channels in several major markets have begun seeing advertisements that tout Verizon High Speed Internet service as the best broadband solution for consumers who want a fast, reliable connection to the Internet at a competitive price.

In the television commercial, viewers see a woman struggling with a slow dial-up connection to try to download a music video clip of Jose Jose singing one of his most popular songs, “La Nave del Olvido” (The Ship of Oblivion). To reinforce the woman’s plight, the song gets stuck on ” … espera un poco, un poquitiiiiiiiii … ,” which means, “Wait a bit more.” An announcer’s voice explains that a faster Internet connection can be experienced by ordering Verizon High Speed Internet for $12.99 per month for the first six months ($17.99 for the next six months) with a one-year contract.

Verizon’s new advertising campaign, which began last week, is appearing on Spanish-language TV channels and radio stations in Boston, New York, Philadelphia, Tampa and Washington, D.C. The campaign also features newspaper advertisements in those cities as well as in Dallas and Los Angeles, and online ads.

“People are increasingly using the Internet for entertainment purposes and downloading and uploading music, video and photos,” said Marquita Carter, director of multicultural marketing for Verizon. “A high percentage of Hispanic consumers still use a dial-up connection. This campaign was created to showcase how Verizon High Speed Internet makes it simple to quickly share while helping families stay connected.”

Verizon High Speed Internet service delivers three broadband speeds: a maximum downstream connection speed of up to 7 Mbps (megabits per second) in some areas; a maximum downstream connection speed of up to 3 Mbps; and a maximum downstream connection speed of up to 768 Kbps (kilobits per second) – which is 21 times faster than a dial-up connection.*

Through May 3, customers can subscribe to Verizon High Speed Internet at up to 768 Kbps for $12.99 per month for the first six months with a one-year contract, and then pay $17.99 per month for the next six months.”*

*From: http://www.prnewswire.com
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