The growing presence of international and national coffee shop chains, is starting to change Latin America’s coffee consumption.

Coffee beans cultivated in Latin America are prized the world over for their quality and rich flavor. Home to two of the world’s largest coffee producing countries, Brazil and Colombia, coffee historically has played a role in the region’s economic development as many countries have some level of domestic cultivation. Latin American coffee producers, however, have long focused on the export market, and local consumption habits tend to be rooted in traditional preparations. Latin America’s coffee is funneled primarily to European markets, such as Finland, which led the world with per capita retail coffee sales of 8.4 kg per person in 2007. The growing presence of coffee shop chains, however, is starting to change Latin Americans’ ideas about coffee, transforming a simple preparation into an indulgent status item. European-style coffees and cold coffee drinks are making inroads, especially among younger consumers.”*

*From: http://www.latinbusinesschronicle.com
Traducido: usando Google o Altavista/Babel Fish

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