Creative marketing to Latinos urged – at conference in Utah

Local businesses at the third annual national Latino marketing conference Wednesday learned new tactics to market to the state’s largest minority population.

The daylong event at the Hilton Salt Lake Center was themed “Blast Your Target: Guerrilla Marketing in Addition to Advertising.” HMC-La Agency organized the event that was attended by about 200 people, including representatives from companies such as Qwest, Bonneville Media and Zions Bank.

“Guerrilla marketing is thinking outside the box,” said Sandra Plazas, vice president of public relations and media for HMC-La Agency. “How can you be creative and at the same time, especially in slow economic times like now, stay within budget?”"*

*From: deseretnews.com
Traducido: usando Google o Altavista/Babel Fish

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