Posted on: March 6th, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ People ] [ Press Releases ] [ Blogante Business ]
Tags: bilingual, DirecTV, Spain
PlanetWoot, one of California’s leading full-service integrated cross-cultural advertising agencies, announced that Carlos Sosa joined its executive team as its new Senior Advertising Director servicing both General and Hispanic markets, bringing his award-winning, brand-building expertise to an agency that has seen rapid growth over recent years.
PlanetWoot is an award winning agency with unique Fortune 500 client experience, having worked with national and international companies such as: ampm Minimarkets, DIRECTV, Sears, State Farm, Antena 3 (Spain), Ford, Wells Fargo Bank and many others. PlanetWoot also services smaller businesses with local and regional needs, meeting the challenges of reduced budgets through cost effective solutions.
“We’ve always been focused on the quality of the work we do for our clients,” said Founder and CEO Barbara Ruano. “Our recent growth, coupled with Carlos’ talents and experience, will fully support PlanetWoot’s commitment to our clients of providing them with the highest standards of quality services and knowledge of the Hispanic market. Carlos shares that commitment and has the unique skill set we look for in our people.”
Mr. Sosa brings extensive Hispanic marketing and advertising experience having worked for over 13 years on both the client and the agency side. His solid strategic vision and direction, along with his unique creative flair, contributed to the outstanding growth of multi-million dollar programs for companies such as DIRECTV. Sosa drove the development of bilingual creative strategies for all marketing and communications campaigns, including direct response, broadcast, interactive and digital marketing, playing a key role in the creation of initiatives that lead to increasing DIRECTVs subscriber counts by 227% in a little over 2 years.
As Director of Multi-Cultural at Quigley Simpson, a fully integrated national response-driven advertising agency with Fortune 500 clients such as: P&G, VISA, Starbucks, Warner Brothers, and SC Johnson, to name a few, Carlos managed and oversaw the creation of successful response driven campaigns. He led the development and implementation of multi-ethnic marketing and advertising strategies that resulted in consistent sales increases for the agency’s clients.
Mr. Sosa adds, “In all my years of marketing experience I have worked with some of the most successful corporations and advertising agencies but I have never seen anything like the culture at PlanetWoot. This is a group of incredibly talented individuals fully dedicated to working hard to help their clients achieve success. There is no doubt in my mind that there is no place I’d rather be.”
Originally from Islas Canarias (Canary Islands, Spain), Mr. Sosa graduated Magna Cum Laude from the San Francisco State University, where he also served as a mentor for the Big Brothers Big Sisters program. Living up to his name as an islander, he loves to surf and is always on the lookout for that perfect wave along the Califronia coast, or wherever his travels take him.
For additional information about PlanetWoot, please visit www.planetwoot.com or call 714.841.5557 to schedule an interview with Ms. Ruano or Mr. Sosa.
Barbara Ruano
PlanetWoot
714.841.5557
info @ planetwoot.com“*
*From: http://www.prweb.com
Traducido: usando Google o Altavista/Babel Fish
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