Univision deal ups Universal’s Latin-market clout

The shift follows Universal’s agreement to acquire Univision Music Group, the leading Latin music company in the United States. Univision, whose holdings include Univision Records, Fonovisa, Disa and La Calle, has a 35.9 percent share of the U.S. Latin market, according to Nielsen SoundScan year-end numbers. No other label has had that kind of market-share clout in the Latin realm.

Adding the U.S. Latin market share of Universal’s Latin labels — Universal Music Latino and Machete, with 8.83 percent and 5.26 percent, respectively — to Univision’s will place Universal’s Latin market share at 49.9 percent. It shouldn’t, however, drastically change the Latin landscape; Universal’s distributing arm, Universal Music Group Distribution, already controls more than 50 percent of the U.S. Latin market and has distributed Univision’s product since the inception of the label. In Latin America and Spain, Universal is consistently the No. 1 or No. 2 label in the market.”*

*From: http://www.reuters.com
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