Univision #4 Network in Primetime for Entire February Sweep Beating CBS and CW Among All Adults 18-34

With one day to go in this all important February sweep period, Univision ranks as the #4 broadcast network in primetime beating CBS and CW among Adults 18-34. It also ranked as the #1 network on three nights, and outdelivered ABC, CBS, NBC or FOX on 25 out of 27 nights, or 93% of the sweep period for the same demo, and 10 out of 27 nights, or 37% of the time among Adults 18-49.

According to the Nielsen Television Index (NTI), Univision has also once again ranked as the 5^th broadcast network in primetime among Adults 18-49, that’s for all viewers, not just Hispanic — beating the other broadcast and cable networks to get there.

In addition, Univision had the youngest median age (tied with Azteca America) among all broadcast networks in primetime:

Network	Median Age(a)
UNIVISION	33
AZTECA	33
TELEFUTURA	34
CW	35
TELEMUNDO	36
FOX	43
MNT	44
ABC	49
NBC	49
CBS	53

Univision’s powerhouse primetime lineup of blockbuster novelas, evening talk, investigative newsmagazine, sports and musical specials was instrumental in cementing its position amongst the Big 5 broadcast networks.

Program Highlights

-- The extraordinary popularity of its 8pm novela "Al Diablo con los
   Guapos" (Down with the Beautiful) helped Univision rank as the
   country's #2 network beating ABC, CBS, NBC and CW for the
   Monday-Friday 8 p.m.-9 p.m. time period among Adults 18-34 (1.7
   million), Teens 12-17 (392,000) and Kids 2-11 (871,000).

-- All five weeknight editions of "Al Diablo con los Guapos" ranked
   among the Top 25 regularly scheduled programs among ALL Adults
   18-34 during the February sweep and beat such English-language
   programs as:

     --  ABC's "Supernanny," "Eli Stone," "Lost," "Brothers &
         Sisters," "America's Funniest Home Videos," "Dance War,"
         "Wife Swap" and "Cashmere Mafia"
     --  CBS's "Two and a Half Men," "How I Met Your Mother," "The
         New Adventures of Old Christine," "CSI," "Big Brother,"
         "Jericho," "Welcome to the Captain," and "CSI: Miami"
     --  NBC's "Celebrity Apprentice," "Lipstick Jungle," "The
         Office," "Medium" and "Law and Order"
     --  FOX's "Are You Smarter Than a 5th Grader? ," "House," "Cops
         2," "AMW: America Fights Back" and "Cops"
     --  Every CW program including "America's Next Top Model," "One
         Tree Hill" and "Smallville"

-- Univision captured the #4 rank among Adults 18-34 (1.3 million)
   with the help of "Pasion" (Passion) for the Monday to Friday 9 p.m.
   to 10 p.m. time period.

-- While the most recent broadcasts of the Academy and Golden Globe
   awards saw significant audience declines ranging from -22% to -81%,
   Univision's Thursday, February 21st telecast of the 20th Edition
   2008 "Premio Lo Nuestro" Latin music awards realized increases in
   virtually every major demo. Reaching 12.3 million viewers 2+, the
   highest ever for any "Premio Lo Nuestro" telecast, it made
   Univision the #2 network for the entire night among Adults 18-34.
   Versus last year's telecast, "Premio Lo Nuestro 2008" saw the
   following average audience gains:

     --  +11% among Adults 18-34
     --  +3% among Adults 18-49
     --  +6% among Adults 25-54
     --  +14% among Women 18-34
     --  +4% among Women 18-49
     --  +10% among Women 25-54
     --  +7% among Men 18-34
     --  +2% among Men 18-49

-- Univision's live telecast of the U.S.A. versus Mexico soccer match
   on Wednesday, February 6th was seen in its entirety or in part by
   9.2 million viewers and averaged nearly 5.1 million Total Viewers,
   beating ABC, CBS, NBC and CW for the entire night among Adults
   18-34.

-- Univision's broadcast of the Texas Democratic Presidential Debate
   on Thursday, February 21st (11:30pm ET/PT), averaged an audience of
   1.5 million Total Viewers 2+ and was seen in its entirety or in
   part by nearly 3.2 million Total Viewers and significantly
   outdelivered the average of the previous English-language debates
   broadcast thus far on ABC, CNBC, CNN, FOXNC, MSNBC and PBS among
   Adults 18-49 by +10% (890,000 versus 808,000).

Source: NTI, February 2008 Sweep to Date (1/31/08-2/25/08, Tuesday 2/26/08 based on Fast Affiliates). (a) Median Age is based on 1/31/08-2/25/08. U.S.A. vs. Mexico and 2008 Premio Lo Nuestro reach figures are based on a 6+ minute qualifier. Texas Democratic Presidential Debate based on Fast Nationals.

Locally, Univision stations enjoyed equally impressive February sweep results:

Primetime Highlights

-- Univision ranked #1 in Los Angeles during primetime among Adults
   18-49, Adults 18-34 and Adults 25-54. In addition, Univision also
   posted the #1 position in primetime in Houston and Dallas among
   Adults 18-34.

-- Among Adults 18-34, Univision posted 7 of the top 10 shows during
   primetime in Los Angeles, 9 of the top 10 in Houston and 7 of the
   top 10 shows in Dallas.

-- Univision's "Al Diablo con los Guapos" beat Fox's "American Idol"
   among Adults 18-34 in Los Angeles and Houston.

-- Univision's USA vs. Mexico International Friendly soccer match
   ranked as the #1 program in primetime among Houston Adults 18-34,
   beating ABC's Academy Awards and Fox's American Idol.

-- Univision stations in major markets saw viewership increases
   year-to-year during primetime: in Los Angeles (+2%), New York
   (+59%) and Dallas (+4%) among Adults 18-34; in Dallas (+9%) among
   Adults 18-49 and in San Francisco (+6%) and Austin (+7%) among
   Households.

 

Broadcast Primetime definition: ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT

Local News Highlights

-- Univision stations delivered the #1 6pm (5pm CT) Early Local News
   among Adults 18-34 in Los Angeles, New York, Chicago (tie),
   Houston, Dallas and San Francisco (tie); and among Adults 18-49 in
   Los Angeles, Houston, Dallas and San Francisco.

-- Univision stations delivered the #1 11pm (10pm CT) Late Local News
   among Adults 18-34 in Los Angeles, Houston, Dallas and San
   Francisco; and among Adults 18-49 in Los Angeles and Houston.

-- Univision stations posted the record-breaking local news viewership
   for February Sweeps in many key markets:

     --  Among New York Households, Adults 18-34, Adults 25-54 and
         Person 2+, WXTV posted the station's highest-ever February
         local news viewership at 11pm since 2005.
     --  Among Chicago Adults 18-34 and Person 2+, WGBO posted the
         station's highest-ever February local news viewership at 5pm
         since 2005.
     --  Among Dallas Households, Adults 18-34, Adults 18-49, Adults
         25-54 and Person 2+, KUVN posted the station's highest-ever
         February local news viewership at 5pm since 2006.
     --  Among San Antonio Households, KWEX posted the station's
         highest-ever February local news viewership at 10pm since
         2000. KWEX also posted the station's highest-ever February
         local news viewership at 5pm since 2002.
     --  Among Austin Households, KAKW posted the station's
         highest-ever February local news viewership at 10pm since
         the launch of the newscast in 2004.

Local news definition: Early – M-F 6-6:30pm E/PT, M-F 5-5:30pm CT; Late – M-F 11-11:30pm E/PT, M-F 10-10:30pm CT –People Meter books used in New York (Feb’05-Feb’08), Chicago (Feb’05-Feb’08), Dallas (Feb’06-Feb’08)

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

“*

*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

• Brazil replaces Mexico as China’s top market in Latin America and boosts its surplus as well.
• Mega TV available island wide in Puerto Rico
• mun2 partners with Nacional Records for the U.S. television premiere of Manu Chao’s live concert in Bayonne, France entitiled, “Baionarena.” The one hour “mun2 Presents: Manu Chao” special airs Friday, November 27th at 12am midnight ET/PT, and repeats on Sunday November 29th 11pm ET/PT.
• Reviewed: Sin Patron: Stories From Argentina’s Worker-Run Factories, edited by Lavaca, 320 pages, Haymarket Books, 2007.
• Telemundo’s disastrous Dobbs interview – “Interestingly enough, Dobbs was no bully and with his calm tone actually made his interviewer,” María Celeste,” look like a fool”
• The mayor of a wealthy suburb (San Pedro Garza Garcia) of Monterrey said Monday that he has sent his family to the United States for their own safety as he pursues his campaign against extortion and kidnapping gangs.
• Expert: Juárez violence a ‘terrorist war’
• Mexican Mennonites Impacted by Drug Violence
• Jose Garces Named Food Network’s Next Iron Chef
• Spanish-Language Service Now Available To Distributor’s Subs In Boston, Chicago, New York and Philadelphia – RCN to carry V-me
• An Inside Look at Over-the-top Quinceañeras – Latina coming-of-age parties on MTV Tr3s show “Quiero Mis Quinces” include celeb-filled guest lists
• Multiple Grammy Winner Alejandro Sanz in Concert Tonight Exclusively On DIRECTV’s The 101 Network
• Featured Holiday Book: Las Christmas, by Esmeralda Santiago and Joie Davidow
• Interview with Rose Contreras, founder of Onda Books
• The Quinceanera on MTV TR3s: Time for Lace and Taffeta
• Mexican farmers reeling from worst drought in decades
• Mexico City’s famed dance-for-peso halls fading
• Americans Running South: Why We are Flocking to Mexico for Work
• On the mayor’s agenda: ‘Civilize’ Mexico City – Marcelo Ebrard
• Lou Dobbs Calls Himself Latinos’ ‘Greatest Friend,’ Denies Tying Leprosy To Undocumented Immigrants – Interviewed by Maria Celeste on Telemundo’s Al Rojo Vivo