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Not Ready to Pay for TV Time, a Mexican Beer Goes Online – Pacifico

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“DECADES ago, brewers determined that commercials were just about the best way to sell , as anyone can attest who has listened to consumers still able to sing jingles like “This Bud’s for you,” “Tonight, let it be Löwenbräu” or “A is a is a is a until you’ve tasted Hamm’s.”

Now, the Internet makes it possible for beers whose sales volume or marketing budgets are not ready for TV to use the power of video — “sight, sound and motion,” as the advertising professors once intoned — to reach potential customers.

A Mexican import, Pacifico, is filling its Web site (mexicoviapacifico.com) with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with bottle caps.”*

*From: http://www.nytimes.com
Traducido: usando Google o Altavista/Babel Fish

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