Not Ready to Pay for TV Time, a Mexican Beer Goes Online - Pacifico

DECADES ago, brewers determined that television commercials were just about the best way to sell beer, as anyone can attest who has listened to consumers still able to sing jingles like “This Bud’s for you,” “Tonight, let it be Löwenbräu” or “A beer is a beer is a beer is a beer until you’ve tasted Hamm’s.”

Now, the Internet makes it possible for beers whose sales volume or marketing budgets are not ready for TV to use the power of video — “sight, sound and motion,” as the advertising professors once intoned — to reach potential customers.

A Mexican import, Pacifico, is filling its Web site (mexicoviapacifico.com) with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with bottle caps.”*

*From: http://www.nytimes.com
Traducido: usando Google o Altavista/Babel Fish

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