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AOL Mexico’s Director of Programming Talks with Portada

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Posted on: February 28th, 2008
Filed Under: Blogante Business, Business, Hispanic News, Internet
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Search these tags: AOL Latino, Mexico, mexico city
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“By 2011, the current Mexican online audience of 23.6 million users—a 25% total penetration—is expected to grow to 39.5 million users at a rate of 14% annually. Currently, broadband penetration stands at a relatively low 16.4%, but is expected to roughly double to 32.2% by 2011. On an even steeper growth curve is the online advertising spend—now at $82 million—which is expected to reach $192 million by 2011 (E-marketer).

Hoping to capitalize on this largely untapped—and rapidly growing—online market, AOL has launched a Mexican online destination. While it will share some content with , that content will be localized to the tastes and interests of the Mexican Online audience. AOL has an office in with a staff of 20; half of the workers are web developers, while the other half are working on exclusive editorial features.”*

*From: http://www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish

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