AOL Mexico’s Director of Programming Talks with Portada

By 2011, the current Mexican online audience of 23.6 million users—a 25% total penetration—is expected to grow to 39.5 million users at a rate of 14% annually. Currently, broadband penetration stands at a relatively low 16.4%, but is expected to roughly double to 32.2% by 2011. On an even steeper growth curve is the online advertising spend—now at $82 million—which is expected to reach $192 million by 2011 (E-marketer).

Hoping to capitalize on this largely untapped—and rapidly growing—online market, AOL has launched a Mexican online destination. While it will share some content with AOL Latino, that content will be localized to the tastes and interests of the Mexican Online audience. AOL has an office in Mexico City with a staff of 20; half of the workers are web developers, while the other half are working on exclusive editorial features.”*

*From: www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish

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