U.S. Hispanic Direct-to-Consumer Retailers Expected at Electronic Retail Association Summit

Retailers looking to target the US Hispanic Market expected to attend the Annual Electronic Retail Association Summit being held in Miami on March 2-4, 2008. Summit provides ideal forum for Hispanic Marketers to share industry learnings and network.

Direct-to-consumer retailers and industry leaders will meet at the popular annual Electronic Retailing Association (ERA) Miami Summit from March 2 - 4, 2008 at the Intercontinental Hotel in Downtown Miami. Direct response experts will share successful techniques to market products and services directly to consumers using multiple electronic retailing channels – TV, online, and radio.

This year’s conference will have a special focus on how to optimize and integrate new technologies, including search, mobile, social networks and other mediums, into successful eRetailing strategies.
US Direct response spending exceeds $400 billion annually and is expected to grow with the increased use of interactive technologies.
“Direct response marketing has proven itself to be a highly effective marketing medium over recent years,” said Alex Agurcia, member of the US Hispanic Council of the Electronic Retailing Association and President of Omni Direct, a US Hispanic Direct Response Marketing company based in South Florida. “Because of the ability to immediately see response rates and obtain customer feedback, we find more and more retailers utilizing the direct response model to reach their customers.”

Because, Miami is the hotbed of Latin American and US Hispanic business, the ERA Miami Summit has traditionally attracted retailers from both Latin America and the US who want to access the lucrative and fast-growing US Hispanic market.
“We are experiencing a record pace of registrants that we attribute not only to the growing popularity of the Direct Response marketing model, but also because of Miami’s positive image in the Latin business community,” says Caroline Lacsmana, Chair of the ERA US Hispanic Council.
“Although the Summit has a mass-market focus, this conference offers the best exchange of information and networking among the retailers targeting the Latino market. The Hispanic market responds well to direct marketing and now represents more than 15 percent of the US population. We’re seeing an increased interest from traditional advertisers and industry leaders wanting to reach this audience as well,” says Agurcia.”*

*From: http://www.newswiretoday.com
Traducido: usando Google o Altavista/Babel Fish

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