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Allstate Expands ‘Our Stand’ Campaign to Latinos
Tagged: advertising campaign, Allstate, radio, Spanish-language, Univision
Allstate has revamped and expanded its “As? piensa Allstate” (“That’s what Allstate believes”) advertising campaign with the launch this month of the first in a series of Hispanic-targeted TV and radio ads that drive home the benefits of its Your Choice Auto program.
Two Spanish-language spots have started rolling out nationwide in major U.S. Hispanic markets with the debut of “Big Drama,” which premiered Feb. 21 during Univision’s Latin music awards show.”*
*From: www.adweek.com
Traducido: usando Google o Altavista/Babel Fish
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Filed Under: 1. Hispanic News, Business News, Marketing & Advertising
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