Allstate Expands ‘Our Stand’ Campaign to Latinos

Allstate has revamped and expanded its “As? piensa Allstate” (”That’s what Allstate believes”) advertising campaign with the launch this month of the first in a series of Hispanic-targeted TV and radio ads that drive home the benefits of its Your Choice Auto program.

Two Spanish-language spots have started rolling out nationwide in major U.S. Hispanic markets with the debut of “Big Drama,” which premiered Feb. 21 during Univision’s Latin music awards show.”*

*From: http://www.adweek.com
Traducido: usando Google o Altavista/Babel Fish

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