Did You Know? A study of top executives at 60 major marketers found widespread confusion about multicultural marketing. Conducted for executive search firm Heidrick & Struggles, the study found that while 84% of execs said they believe multicultural marketing is “critical” to business, 40% said they couldn’t quantify the financial value of multicultural consumers for their own businesses.
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From: adage.com/
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Did You Know
