Did You Know? A study of top executives at 60 major marketers found widespread confusion about multicultural marketing. Conducted for executive search firm Heidrick & Struggles, the study found that while 84% of execs said they believe multicultural marketing is “critical” to business, 40% said they couldn’t quantify the financial value of multicultural consumers for their own businesses.
Posted on: February 26th, 2008
Filed Under:
[
Business ]
[
Did You Know? ]
[
Hispanic News ]
[
Blogante Business ]
Knowledge is Power!
So did you know this? If you didn’t, perhaps you could send it to someone you know to help spread the knowledge and please tell them about HispanicTips.
View more “Did You Know?” facts in our “Did You Know?” section
From: http://adage.com/
Traducido: usando Google o Altavista/Babel Fish
Stumble it! |
|
