Spanish-Language Stations Benefit From Focus on Hispanic Voters

HispanicTips has 41,134 stories & 80,000+ visitors a month..
Posted on: February 25th, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ] [ Blogante Business ]
Tags: , , , ,

“The 2008 presidential campaign, which has fueled an unprecedented level of ad spending in the general media, now appears likely to do the same in the Spanish-language market as the Democratic candidates compete for the crucial Hispanic vote in Texas.

Ahead of the state’s March 4 primary, Hispanic broadcasters are reporting that both Sen. Barack Obama’s and Sen. Hillary Clinton’s campaigns are devoting far more of their ad budgets to Spanish-language media in Texas than any previous presidential contenders.”*

*From: http://www.tvweek.com
Traducido: usando Google o Altavista/Babel Fish

Stumble it! | | AddThis Feed Button

Other posts that may interest you

Laugh Factory Benefit For Fallen Firefighters en Espanol - Los Angeles, California

Colorado Media Matters - Boyles falsely claimed Spanish-language radio stations comprise top four in L.A., "dominantly" No. 1 in Denver

Spanish-Language Radio, TV Expected to Grow Faster Than General Market

Earth & Sky Radio Series Receives $1.3 Million to Produce Spanish-Language Counterpart

Spanish-language TV journalists paid less - Many earn roughly one-fourth less in base pay than their competitors at English-language stations - (very, very interesting)

Clear Channel's "Hurban" Format Is Producing Results

Spanish-language media bond immigrants to U.S.

Pineda Consulting » Once More, With Feeling: Latino Voters Watch English-Language TV

Spanish-language stations move up in radio rankings

Spanish-language stations cut back as their costs increase





Check us out!

Feedback Form