Latin-Pak’s Vince Andaloro on the Company’s New Mobile Marketing Initiative

Direct marketing firm Latin-Pak, which built its company on direct mailing, and more recently moved into email marketing, has just announced the launch of its mobile marketing platform, which offers advertisers a reach of 2.5 million Hispanic mobile customers.

“I see a lot of opportunity particularly in the marketing of events here,” says CEO Vince Andaloro. “Mobile marketing lends itself particularly well to any business with an immediate call-to-action. The movies are a great example.””*

*From: http://www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish

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