Posted on: February 25th, 2008
Filed Under: [ Hispanic News ] [ Media ] [ Blogante Business ]
Speaking about the impetus behind JumpTV’s recent decision to concentrate its efforts on solely sports and Latino content, President Nada Usina told Portada, “JumpTV’s original focus was ethnic programming around the world, and we owned the rights for over 300 channels. We were a mile wide and an inch deep,” said Usina, adding, “We were spread way too thin.”
Usina says that when the company took an objective look at their assets and expertise, the way forward was clear. “It was really a matter of leveraging our resources in the most productive manner. It made good sense to focus on Latin programming and sports content.””*
*From: http://www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish
Stumble it! |
|
Other posts that may interest you
JumpTV to Stream Top Mexican Soccer Team Pachuca Games Worldwide
Portada Invites You to the Second Annual Hispanic Digital and Print Media Conference, NYC, Oct. 9
JumpTV leaps at chance to buy Hispanic site
Fading Away to Nada - Orange County’s lost Chicano murals
JumpTV Rebuffs Greenspan, Goes With NeuLion Instead
JumpTV to Broadcast Frecuencia Latina Live Over the Internet
Telelatino Sells Ads for Stock (to JumpTV in Canada)
JumpTV signs deal with Cultiva for Caribbean baseball series
