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JumpTV’s President Nada Usina On the Future
Tagged: JumpTV
Speaking about the impetus behind JumpTV’s recent decision to concentrate its efforts on solely sports and Latino content, President Nada Usina told Portada, “JumpTV’s original focus was ethnic programming around the world, and we owned the rights for over 300 channels. We were a mile wide and an inch deep,” said Usina, adding, “We were spread way too thin.”
Usina says that when the company took an objective look at their assets and expertise, the way forward was clear. “It was really a matter of leveraging our resources in the most productive manner. It made good sense to focus on Latin programming and sports content.””*
*From: www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Media
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