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Posted on: February 25th, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ] [ Politics ] [ Top Stories ] [ Election 2008 ] [ Blogante Business ] [ Texas ]
Tags: barack obama, Barak Obama, Hillary Clinton, Telemundo, television, Univision
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The Hispanic market in Texas is seeing an unprecedented boom in campaign spending as presidential hopefuls Barack Obama and Hillary Clinton vie for supremacy in the Lone Star state.
Together, the candidates spent nearly $2 million advertising to Spanish-speaking Hispanics in California, and broadcasters are saying spending ahead of the March 4 Texas primary could top that.
“I’ve been in Spanish television since 1985, and this is most active season I’ve ever seen,” said Enrique J. Perez, senior VP-sales for Telemundo Station Group. “For the first time, Hispanic media is being planned side by side with general media.” “*
*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish
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