Consorte Media and RockYou Join Forces to Connect Major Advertisers with Hispanics Engaging in Online Communities

Consorte Media, a leading online marketing firm targeting the Hispanic market, and RockYou, the leading developer and publisher of widgets and applications on the web, today announced they have formed a partnership that makes Consorte the exclusive publisher representative for all of RockYou’s U.S. Hispanic traffic on Facebook advertising network, which currently receives over one billion page views a month across 90 million installed widgets. Together, Consorte Media and RockYou will enable advertisers to connect with RockYou’s engaged, young Hispanic audience via innovative ad formats that dramatically boost the effectiveness of online advertising campaigns targeting this key demographic.

“RockYou is the unsurpassed innovator in viral marketing and user engagement, connecting with millions of viewers every day through its highly popular widgets on social networks like Facebook and MySpace, as well as via its own highly trafficked network of websites,” said Alicia Morga, CEO of Consorte Media. “We are thrilled to welcome RockYou to our Premium Publisher Network, and we look forward to working hand-in-hand with the RockYou team to offer advertisers the most effective, cutting-edge and targeted Hispanic advertising in the industry.”

Social network advertising is one of the most explosive advertising trends for 2008, with major brands eager to reach the highly targeted audiences that form communities around specific centers of interest. For brand advertisers looking to reach Hispanics, social networks represent an unprecedented opportunity to connect with this burgeoning demographic. In fact, U.S. Hispanics increased their use of social networking sites like Facebook and My Space by 200% in 2006, according to Forrester Research. And U.S. Hispanic teens, a demographic that will grow 62% by 2020, are adopting social networking at an ever faster rate - making community-based advertising one of the most promising ways to reach this influential young demographic today and in the years to come.

“RockYou has long been a leader in helping advertisers reach the young, hip Hispanic demographic that comprises a significant portion of our overall traffic,” said Ro Choy, vice president of Busines Development at RockYou. “Working with Consorte Media will enable us to deliver more relevant ads that resonate with our users and more effectively monetize our growing Hispanic traffic. Together, we can offer advertisers an unprecedented opportunity to reach the fast-growing Hispanic demographic on the online channels they frequent most — community-focused websites and social networks.”

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*From: http://www.emediawire.com
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