Bands reach fans through Spanish-language Facebook

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Posted on: February 25th, 2008
Filed Under: [ Hispanic News ] [ Internet ] [ Musica ] [ Tomás' Picks ] [ Blogante Entertainment ] [ Blogante Essentials ]
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“And although the site is neither as promotional- nor as music-driven as MySpace, for many Latin American acts Facebook is the only way to reach fans in very targeted ways.

Take Colombian band Koyi K Utho, which plays industrial metal inspired by Japanese anime series “Mazinger Z.” It’s not the easiest type of music or look to promote in Colombia. But it is the type of profile that can generate an avid online following. Like many alternative acts in Colombia and other Latin American countries, Koyi, which formed in 1999 and is signed locally to EMI, has come to rely greatly on social network sites as an indispensable promotional and outreach tool.

“It’s the only way we can communicate at no cost,” said David Torres, who designs the band’s site and online promotions. “Only one station plays music like Koyi’s in Colombia.”"*

*From: http://www.reuters.com
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