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February 25th, 2008
Filed Under: Blogante Entertainment, Entertainment, Hispanic News, Press Releases
Tagged: Aracely Arámbula, children, family, parents, Spanish-language, television, Univision
Filed Under: Blogante Entertainment, Entertainment, Hispanic News, Press Releases
Tagged: Aracely Arámbula, children, family, parents, Spanish-language, television, Univision
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Univision, the country’s premier Spanish-language television network, and Todobebé Inc., the leading multi-media company dedicated to the adventures of childrearing, announced today an agreement to produce “¡Viva la Familia! de Todobebé” (Hooray for Families! from Todobebé), a new program all about and targeted to mothers and young families.
This one-hour program, to be broadcast each weekend, mixes humor, entertainment, “reality” segments, interactivity, and lots of surprises to impart important information to families about babies and childrearing. It also marks the return to television of megastar, and recent new mom, Aracely Arámbula as host and executive producer.
“The news that ‘¡Viva la Familia! de Todobebé’ would be broadcast by Univision filled me with joy because I really feel at home here,” remarked Arámbula. “It’s so satisfying to see that our format was so enthusiastically embraced by both the network executives and sponsors, as well. I hope that the show becomes a favorite among viewers.”
“¡Viva la Familia! de Todobebé” hopes to capture the hearts of its audience with humor and emotion-filled segments of making dreams come true for deserving viewers through hidden cameras, complemented by advice and helpful tips from experts. Joining Aracely Arámbula as co-hosts will be the editor and founder of Todobebé, Jeannette Kaplun, and actress Karen Martínez.
“Univision is a family network,” said Alina Falcón, executive vice president and operating manager of the Univision Network. “This new show will provide another strong connection with our viewers by offering a family program that not only provides the information that’s so important to new mothers and young families, but does so in such an innovative and entertaining way. And it will also provide advertisers with a powerful new platform to reach such a highly engaged group of consumers.”
According to Gillian Sandler, CEO of Todobebé: “Our partnership with Univision opens a historic door for viewers and advertisers to be a part of the content that makes up the heart of Todobebé. We look for opportunities to change lives and bring miracles and humorous situations to TV that celebrate the adventures of parents drawing from the experiences of millions of mothers, fathers, grandparents, aunts and uncles, siblings, and everyone who loves children.” “*
*From: http://www.hispanicprwire.com
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