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Posted on: February 25th, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ Blogante Business ]
Tags: radio, television
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This month Allstate will introduce the first in a series of national television and radio ads targeted to Latino consumers from its new Hispanic agency of record, Lápiz. The effort is a continuation of the company’s “Our Stand”/ “Así Piensa” campaign and will promote the benefits of Allstate’s Your Choice Auto program.
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*From: http://hispanicad.com
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