Posted on: February 20th, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ] [ Press Releases ] [ Blogante Business ]
Juniper Content Corporation’s (OTCBB: JNPC) (”Juniper”) Sorpresa! Network unveiled its new branding, which refreshes Sorpresa!’s on-air look. The logo and new tagline, “El Mundo que Imaginas” or “The World You Imagine,” begin to air on the channel this week.
“Our new branding and tagline underscore Sorpresa!’s dynamic programming and engaging formats
that use entertainment to instill positive messages and promote kids’ creative development,” commented Maria Badillo, VP of Programming for Sorpresa!. “The new look and feel reaffirms that Sorpresa! offers everything that our viewers expect while transporting them to ‘a world that they imagine.’”The logo appears on-air in three different colors, each corresponding to a specific targeted audience age group. The green logo denotes preschool programs. The red Sorpresa! logo identifies shows for kids 6-11. The blue logo marks teen content. The new branding allows Sorpresa! to provide a vibrant and dynamic way to distinguish audience segments within its 2-17 year old target viewers. The new on-air look was developed for iSorpresa! by Bonsai3 creative agency. “
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