Maximizing Local Media’s Reach for National and Regional Advertisers

Local media, particularly newspapers but also radio and TV stations, have a strong connection with their audiences which can be leveraged by national advertisers. But how do local media differentiate their value proposition as a stand-alone website compared to, say, a Hispanic portal?

“Centro provides value to publishers by working with clients who have desire to be on local online media,” Marc Kiven, EVP of Global Development of Centro, a media services and technology company, tells Portada.”*

*From: http://www.portada-online.com
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