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Maximizing Local Media’s Reach for National and Regional Advertisers
Tagged: newspaper, radio
Local media, particularly newspapers but also radio and TV stations, have a strong connection with their audiences which can be leveraged by national advertisers. But how do local media differentiate their value proposition as a stand-alone website compared to, say, a Hispanic portal?
“Centro provides value to publishers by working with clients who have desire to be on local online media,” Marc Kiven, EVP of Global Development of Centro, a media services and technology company, tells Portada.”*
*From: www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising
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