AHAA announces Study of Latino Cultural Identity

The Association of Hispanic Advertising Agencies (AHAA) signed a deal with Simmons Research to conduct the first major primary research study of Latino Cultural Identity. Drawing on Simmons’ expertise in the Hispanic market, the study aims to build on AHAA’s original initiative to explore the complexities of Hispanic consumers and put forth a new model that enriches Hispanic research beyond current acculturation and language segmentation metrics. “*

*From: http://hispanicad.com
Traducido: usando Google o Altavista/Babel Fish

Stumble it! | |

Other posts that may interest you

AHAA Miami conference focuses on Latino identity issues - Hispanic MPR

AHAA Kicks Off Semiannual Conference, Unveils New Latino Identity

Dallas' Latino Cultural Center announces summer movie lineup

The Heart of Latino Identity to be Unveiled by Association of Hispanic Advertising Agencies (AHAA)

Latino Center Announces Young Ambassadors Program

New Generation in Hispanic Segment Wields Influence in Latino Market and in the United States

Children of immigrants form ethnic identity at early age

The Association of Hispanic Advertising Agencies AHAA Announces Archive Chronicling the Industry

Yo soy un güiguaqueador - The Latino Identity Project and the Question of Languages.

The power of Chicano art - José Montoya, who has been a leader in promoting Chicano cultural identity through the arts, will speak at Cal Poly and screen a documentary of the art collective he founded