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Posted on: February 20th, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ Blogante Business ]
Tags: acculturation
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The Association of Hispanic Advertising Agencies (AHAA) signed a deal with Simmons Research to conduct the first major primary research study of Latino Cultural Identity. Drawing on Simmons’ expertise in the Hispanic market, the study aims to build on AHAA’s original initiative to explore the complexities of Hispanic consumers and put forth a new model that enriches Hispanic research beyond current acculturation and language segmentation metrics. “*
*From: http://hispanicad.com
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