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AHAA announces Study of Latino Cultural Identity
Tagged: acculturation, HispanicAd
The Association of Hispanic Advertising Agencies (AHAA) signed a deal with Simmons Research to conduct the first major primary research study of Latino Cultural Identity. Drawing on Simmons’ expertise in the Hispanic market, the study aims to build on AHAA’s original initiative to explore the complexities of Hispanic consumers and put forth a new model that enriches Hispanic research beyond current acculturation and language segmentation metrics. “*
*From: hispanicad.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising
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