Diageo and the National Council of La Raza Reunite to Provide Financial Education Services to the Latino Community

Diageo, the world’s leading premium drinks company, announced today the 2008 launch of the Estamos Unidos con un Proposito(TM) (We Are United with a Purpose(TM)) campaign, and its partnership with the National Council of La Raza (NCLR). Diageo’s leading premium brands, including Buchanan’s(R) De Luxe Scotch whisky, Crown Royal(R) Canadian whisky, Johnnie Walker(R) Scotch whisky, Jose Cuervo(R) Tradicional tequila, and Tequila Don Julio(R) will donate $0.35 for each 750ml purchased, up to $250,000, to improve financial literacy among Latinos in the United States. The partnership enables NCLR’s network of local organizations to provide free-of-charge financial education seminars as well as an informational hotline where consumers are able to access additional financial resources. Consumers who call the toll-free hotline can learn about the date, time, and location of the seminars and will receive a bilingual financial education audio CD.”*

*From: http://www.prnewswire.com
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