Los Tigres partners with MSN to promote album

Posted on: February 18th, 2008
Filed Under: [ Hispanic News ] [ Musica ] [ Blogante Entertainment ]
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“In an unusual branding move between a digital retailer and a regional Mexican act, Los Tigres del Norte is launching its new album, “Raices,” in partnership with Zune and MSN Latino.

The campaign before the Fonovisa album’s March 4 release has the norteno icon advertising its exclusive track for Zune, “Lloraras,” in radio spots in New York and Los Angeles. The band has been heavily featured across Zune Marketplace this month and will get similar treatment on MSN Latino as its artist of the month for March. Video interviews with the group will be placed on MSN Latino’s home page and entertainment and sports channels, with links to purchase the album.”*

*From: http://www.reuters.com
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