Presidential Campaigns Snubbing Texas Print? – (not to mention Hispanic blogs)

“It’s really amazing to me that in such a close race, neither the Clinton nor Obama campaign is actively pursuing the Latino newspaper reader,” says Loida Ruiz, National Sales Manager of Hispanic Publications at the Houston Chronicle.

Both campaigns are reportedly focusing most of their efforts on television and radio advertising. “My sense, after speaking with the media buyers for both campaigns is that they feel they will get more for their money by focusing solely on broadcast,” says Ruiz. “When TV stations make the argument that Hispanics don’t read, what they are really saying is that Hispanic television viewers don’t read. There is a whole host of educated, politically-engaged Latinos who are scouring the newspapers for political news and information. If the campaigns are looking to reach those voters, then they should really be doing so in print.” Ruiz says that the Clinton campaign cited budget as an issue.”*

*From: www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish

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