Obama Campaign Used Spanish-Language Phone Banking, Texting to Get Out the Potomac Vote

The use of technology like blogs, mass texting and online phone banks has been key to Sen. Barack Obama’s surprise sweep of recent primaries.

The Illinois senator’s campaign has been making use of a range of technologies — from ringtones to SMS — to inspire Obama-mania. And it’s working. Obama’s recent parade of victories in the primaries has given him a slight lead over Sen. Hillary Clinton for the Democratic presidential nomination. “*

*From: http://www.wired.com
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