Hispanic Media Grows - eMarketer

Substantial growth is anticipated for Hispanic TV and radio advertising, according to SNL Kagan’s report, “Economics of Hispanic TV & Radio in the US.”

The four major US Hispanic TV broadcast networks brought in combined revenues of $1.3 billion in 2007. That will grow by 23% to $1.6 billion by 2011.”*

*From: http://www.emarketer.com
Traducido: usando Google o Altavista/Babel Fish

Stumble it! | |

Other posts that may interest you

What Prompts Hispanic-Americans to Buy? - TV and the Internet are the most influential channels - eMarketer

Political Ad Spending Great in 2008

Hispanic Americans Devour Media

Spanish-Language Ad Spending Up

Hispanic Ad Spending Still Climbing - Capturing English-language site views is tough. (this last part caught my eye)

What's 'Online Marketing' in Spanish? - eMarketer

Online Hispanic-Americans Heavy Multitaskers - eMarketer

However, eMarketer senior analyst Debra Aho Williamson said that neither of the studies told the whole story of ads targeting Hispanic-Americans. "With the growing number of companies using English-language advertising to reach Hispanic consumers, measuring such spending should be a priority," Ms. Williamson said. "But for now, most measurement firms only provide estimates of Spanish-language ad spending."

US Hispanic Online Audience Growing

Did You Know? Hispanic-Americans were also 44% more likely than the total US population to be influenced by the Internet.