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V-me and DIRECTV MAS(TM) Launch New PSA Campaign to Inform Viewers About Digital Transition

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Posted on: February 7th, 2008
Filed Under: Blogante News, Hispanic News, Media, Press Releases
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Search these tags: DirecTV, Spanish-language, television, V-me
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“, the nation’s fastest growing digital Spanish network, and Mas(TM), the programming service from , unveiled today a new PSA initiative to raise awareness among Spanish- and English-speaking viewers about the transition to digital in February 2009. The PSA will be aired across the Mas and platform, on , which is carried on most major cable and satellite systems, and by public and commercial broadcasters. The 60-second PSA, produced by , features award-winning actress, Lupe Ontiveros. The spot — produced in both English and Spanish — uses humor and straight talk to help viewers understand what the shift from analog to digital means, who is affected, and what the options are, including the government- subsidized coupons that can be used to purchase converter boxes. Most importantly, the PSA directs viewers to the official information site www.dtv2009.gov, and urges viewers to spread the word to friends and families. “*

*From: http://www.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

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