V-me and DIRECTV MAS(TM) Launch New PSA Campaign to Inform Viewers About Digital Transition

V-me, the nation’s fastest growing digital Spanish television network, and DIRECTV Mas(TM), the Spanish-language programming service from DIRECTV, unveiled today a new PSA initiative to raise awareness among Spanish- and English-speaking viewers about the transition to digital television in February 2009. The PSA will be aired across the DIRECTV Mas and DIRECTV platform, on V-me, which is carried on most major cable and satellite systems, and by public and commercial broadcasters. The 60-second PSA, produced by V-me, features award-winning actress, Lupe Ontiveros. The spot — produced in both English and Spanish — uses humor and straight talk to help viewers understand what the shift from analog to digital means, who is affected, and what the options are, including the government- subsidized coupons that can be used to purchase converter boxes. Most importantly, the PSA directs viewers to the official information site www.dtv2009.gov, and urges viewers to spread the word to friends and families. “*

*From: www.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

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