Understanding Hispanic Identity for Quality Marketing

Everywhere I go I hear that marketers need to sell. Not only that. They need to sell a lot. It does not matter anymore what is to be sold and it does not matter to whom. It matters how much. I think that people who make statements like this are wrong at least at some level. To me it matters to whom I will be selling the products.

I started to wonder: “Who will be my target market?” I have established that I would like to work with the Hispanic market. However, I do not only want to know the statistical measures but I want to know my audience from more human point of view. I want to know what they think and what they feel. I am convinced that the knowledge in this area will help me better understand the target market and therefore better aim at it. “*

*From: http://hispanicad.com
Traducido: usando Google o Altavista/Babel Fish

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