ATP serves up Tennis to U.S. Hispanic Market

The Association of Tennis Professionals (ATP), the professional men’s tennis organization, has chosen The Jeffrey Group as its US Hispanic Agency of Record to perform strategic communications surrounding a vital and growing audience for the sport. The agency was hired to promote and raise awareness of tennis and its top Latino players among the US Hispanic audience, provide strategic media relations within the demographic, and build an increasingly solid reputation among key stakeholders. “*

*From: http://hispanicad.com
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