New SNL Kagan Study Projects Huge Growth in Hispanic TV and Radio – Combined revenues for four Hispanic U.S. broadcast networks expected to top $1.6 billion in 2011.

Hispanics are the country’s fastest-growing ethnic group but have lower penetration rates for multichannel video packages, according to SNL Kagan’s newest study, “Economics of Hispanic TV & Radio in the U.S., 2008 Edition.” This report estimates that 71.6% of Hispanic TV households had a multichannel subscription in 2007, compared to 87.6% for the entire U.S., making Hispanics an important target for cable and satellite distributors.

As the Hispanic population grows quickly, distributors are lining up to capture revenues from the demographic and advertisers are seeking markets in which to reach it. SNL Kagan estimates that Hispanic multichannel homes could increase to 9.7 million in 2011 from 8.7 million in 2007, while Hispanic TV homes are projected to grow to 13.4 million from 12.1 million in the same period.

“The recognition of a growing audience with increasing buying power has highlighted the importance of targeting the Hispanic population,” said Deana Myers, senior analyst for SNL Kagan. “Spanish-language broadcast networks have been rapidly growing over the past several years, attracting new advertisers, while English-speaking broadcast networks have struggled during the same time period to generate minor growth in advertising dollars.”

The four major U.S. Hispanic broadcast networks — Telemundo, Univision, Telefutura, and Azteca America — had estimated combined revenues of $1.3 billion for 2007, with that figure expected to top $1.6 billion in 2011. Combined cash flow could generate greater growth, jumping to $627 million in 2011 from $460 million in 2006.

Hispanic TV stations can expect slower revenue growth at about 5.4% annually through 2011. SNL Kagan expects Hispanic radio revenue to increase 6% in 2008 to $1.21 billion, outpacing the overall industry’s expected growth of 2% to 3%. Over the next four years, radio station revenues are expected to grow at a 4.9% CAGR.

“Economics of Hispanic TV & Radio in the U.S” is available exclusively as part of the SNL Kagan Information Service. For more information on this report and other media and communications data sets within the SNL Kagan Information Service, call 866-296-3743 or e-mail SNLKaganSales @ snl.com.”*

*From: http://www.prweb.com
Traducido: usando Google o Altavista/Babel Fish

• Watch the sketcher en español at KUNS-TV Noticiero Noroeste – Seattle
• Telemundo’s disastrous Dobbs interview – “Interestingly enough, Dobbs was no bully and with his calm tone actually made his interviewer,” María Celeste,” look like a fool”
• Lou Dobbs Calls Himself Latinos’ ‘Greatest Friend,’ Denies Tying Leprosy To Undocumented Immigrants – Interviewed by Maria Celeste on Telemundo’s Al Rojo Vivo
• Univision Communications Inc. Honors Ray Rodriguez by Dedicating Network Building
• Johanna Guerra, Sr VP of Network News at Telemundo has left the company – Ramón Escobar, who last held the title of Sr VP of Network Entertainment at Telemundo, is back… as a full time consultant
• Radio Arte, a community, bilingual and youth-centered radio station owned by the National Museum of Mexican Art, is joining forces with Vocalo.org, founded by Chicago Public Radio, for a year-long collaboration.
• Univision/YouTube Partnership Is A Bigger Deal Than You Think
• After a 3 year trial of producing regionalized news for several top 10 Hispanic market stations via the Telemundo Production Center in Dallas, the network is reverting to producing local news. Dallas, Houston, San Antonio, Phoenix and San Jose will once again have locally produced news.
• Yanked off the air in July after co-host Don Pryor repeatedly uttered an ethnic slur, “The Todd and Don Show” will return to KLBJ-AM on Dec. 7, according to a statement released jointly by the station’s management and local Hispanic leaders who met earlier today. – Austin
• Telemundo, Billboard and the Puerto Rico Tourism Company Sign Agreement to Broadcast the 2010 Billboard
• Univision Becomes a Premier Spanish-Language Content Partner with YouTube(TM)
• Eduardo Caballero to receive Medalla de Cortez Award in NYC
• Ray Gomez, news director for Pro 8 News (NBC affiliate), the CW and Telemundo in Laredo, passed away last night.
• The purchasing power of Hispanics is growing at a rate nearly 3 times as fast as that of the general population in Arizona and nationwide, said an Arizona State University business expert who has studied the market for 14 years.
• Latino population growth adds to House seats – 6 states expected to gain congressional slots due to surge in Hispanic numbers
• Spanish-language media company Univision Communications Inc said on Monday it has reached an agreement to feature short and full-length programs on Google Inc’s online video site YouTube.
• Facing a group of presidents loudly critical of Washington, the U.S. government’s Voice of America broadcast is expanding its audience in Venezuela, Bolivia, Ecuador and Nicaragua, VOA officials say.
• For the first time in its more than 20-year history, the 2010 Billboard Latin Music Awards will take place in Puerto Rico, marking the first time the show goes on the road from its traditional Miami homebase. The awards, presented by State Farm, will be broadcast live on April 29, 2010, by the Telemundo network.
• Latinos make up a combined 77% of the population growth in the eleven states projected to lose a House seat – would have fared worse had Latinos not moved there in record numbers
• After the 2010 Census, new Members of Congress in states like Georgia and South Carolina as well as Arizona and Texas will owe their positions, in part, to the expanding Latino population.